Monthly Archive for September, 2008

PRODUCTS THAT ARE PEOPLE

I got myself a birthday gift last week.

An iMac G4, the “lampshade” incarnation of this iconic computer.

The funny thing is that I didn’t buy it to use it. I got it because I just love collecting lustfully designed Apple stuff.

This Apple machine is not just a machine; It’s a piece of art.
It’s ambiently appealing furniture.

And it got me thinking.

This was an emotional purchase. I just needed to have it. I don’t need another computer after all.

And looking at it now gives me a weird sense of joy, as if I were playing with a real live pet. *the flexible crane monitor is so fun to move around!*

It’s something that Apple products are brilliant at. Communicating personality.

I remember when I was in Singapore a couple of years back. A friend had just bought his first iPod. Cradling it in his hand gave him that similar sense of joy that i feel with my new toy. In fact, he was so happy with it that he gave it a name, dubbing it “Snoop”. The it became a he.

The technical term for this is “anthropomorphization”. Wherein people relate with objects as if they were other people. The object begins to take on a personification.

But it cuts both ways. People can treat objects with disdain – just think of all those images of people shouting at traffic lights or kicking errant vending machines.

Or they can evoke positive emotions, like boys talking to their cars. Or women cuddling their jewelry.

As a product designer, you definitely want the latter. In a very twisted sense, the products that truly succeed become almost like a best friend, or a lover.

Now, back to my new toy …

cross-posted from http://markruiz.typepad.com

GOLDMINE[D]

Want to be an entrepreneur? Then you have to start with a kickass business idea!

In light of this, i’m having another run for Goldmine[d] : An Innovation Workshop to Give Birth to Your Great, Funky, Revolutionary, Money-making Business Ideas.

This Workshop is specifically designed for …

* Starting Entrepreneurs who want to discover innovative business ideas that will differentiate them from the onset, thus ensuring a competitive edge
* Current Entrepreneurs who want to reinvent and/or expand their current ventures with new ideas and business models

It’s going to be in (2) parts : Saturdays | October 4 and 11, 9am to 1 pm at Kolektib in Cubao X. Limited to 15 slots at only P1,800@.

Email me ruizmark@gmail.com for reservations :)

KOLEKTIB Photos

25th of September 2008. I took these photos on another rainy night. I Was just hanging out in Kolektib, JC and Gabe dropped by after watching the UAAP games. Also met with a few people on collaborative projects in the making. One is an album launch and another with .MOV plus usual chitchats with Bong of Vintage Pop and the ladies of I Love You Store. Cubao Expo is getting really busy the next few months!
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DISRUPTIVE INNOVATION IN ACTION

Why is CD-R king so affordable?

AN IDEA IS NOT YOURS UNTIL YOU ACT ON IT

cross-posted from http://markruiz.typepad.com

Innovation is about value creation and realization, NOT JUST CONCEPTUALIZATION. As such, it actually means that you as an innovator must have brought something into the world for it to be considered a true innovation.

This brings me to one of my favorite statistics (whose numbers are based only on my gut feel to serve as an illustrative example).

So many people can think about it. A generous lot will also blabber and talk about it. But the curve immediately falls sharply once we classify those who have actually DONE SOMETHING ABOUT IT. Even less will actually make it work. But this is not the way to go. As my guru and mentor Jay Bernardo once shared, “An idea is not yours until you have acted on it.”

FLIRT WITH THE FRINGE

cross-posted from http://markruiz.typepad.com

So you’re looking for innovation? Don’t go to the mainstream, chances are you won’t find it there. The truth of the matter is most of the innovation happens at the fringes.
 
Why? It’s because it’s where the experimentation happens, where people are fervently exploring NEW things waiting for commercialization.

This is probably second nature for entrepreneurs, but most corporations JUST DON’T GET IT. They actively look to where the bulk of the market is, not where it’s going. The researches, FGD’s, brainstorming — all efforts are being spent on talking to the major bump in the bell curve, not the edges or the deviations. But the common user is de facto the common follower. They just adopt what the trailblazers discover.

If I were you, I’d dip myself into the world of the wonderfully weird; the out-of-the-mainstream websites, the underground blogs, the alternative new venues where your target market’s lead users are congregating and toying. The extreme hobbyists. The cult fans.

Join. Flirt. Immerse. Chances are, you’ll discover things that’ll bring you a full three steps ahead of competition. And who knows, you might pick up a new hobby or two as well.

WHY NOT INNOVATE, PILIPINAS?

cross-posted from http://markruiz.typepad.com

 

Our Filipino brains have sadly grown acclimated to a culture of acceptance and resignation. The sad fact of the matter is that the path of least resistance is the path most taken. The status quo has allowed us to be at our most glaringly indifferent — as such, most of us have blindingly accepted our fate, mucking and muttering that “this is the way it’s always been, and this is the way it’ll always be.”

 

Applied to the context of business, entrepreneurship, and social development — this pervasive mindset has led to an unimaginative culture of copy-and-paste — sadly, the majority of us Filipinos don’t like creating or inventing new things; We would much rather see what the other guy is doing — and if it seems moderately successful, we default to flat-out xeroxing mode a.k.a. legalized piracy of business models. The copier tries to be competitive the best way he knows how to — by simply slashing prices

down by 20%. This results in a devolution of value, forcing a downward spiral which simply erodes what was initially created (let’s not get into a philosophical argument of competition being good for the consumer — yes, i agree with you. But i’m just trying to illustrate a point on our copy-and-paste culture).

 

In a landscape of business monotony, the only way out and the only way through — both as an entrepreneur and as a country — is to embrace innovation. As is the mantra in my Business Innovations Class, there is simply no choice in our world today but to “Innovate or Die”.

 

Innovation. I’m such a staunch advocate of this philosophy, mindset, and phenomenon. And it’s simply because i believe at the very core of me that it’s what can and will drive our nation forward — whether in the context of the next great Filipino industry or a bold new way of tackling our nation’s problems, from education to healthcare to livelihood.

 

Innovation is about solving problems that bring revolutionary value into the world. It’s about leapfrogging from where we are to a trajectory that we previously thought unreachable. But more than that, innovation is the relentless power of ideas realized. The act of creation is not the innovation itself. There has to be created value for something to be truly called innovative.

 

But the bedrock of innovation is embracing a mindset that is both wide and askew.

 

Disciples of the innovation company IDEO will be familiar with the term Vuja De’, the unknown brother of Deja’ Vu. Whereas Deja’ Vu is the nagging feeling that something new seems hauntingly familiar, Vuja De’ is quite the mindbend — it’s looking at things you see everyday with entirely new eyes.

 

But more than Vuja De’, our minds have to be open to a plethora of constantly fresh and new thinking. We have to fill ourselves up with mindjunk — stuff you might not use now or ever, but on-call when your brain starts acting all creative, and could very well deliver your proverbial Aha! Moment.

 

It is this spirit of innovation and new, diverse thinking which gave birth to The WhyNot? Forum (http://www.whynotforum.com), a forum and online movement for Inspiring Filipino Ingenuity.

 

The Why Not? Forum is a smorgasboard of great, brave ideas — an open-source innovation soup that will hopefully inspire other Filipinos to connect adjunct thoughts, take impactful action, and weave together new breakthrough ideas — redefining and challenging the inertia of the status quo. All in the spirit of positive change for the Philippines.

 

Hacking away to it’s very core, the WhyNot?Forum has a simple message to all Filipinos — Ask “Why Not?”

And in asking that simple question, we begin to unshackle ourselves from our limiting mindsets and transition into the WhyNot? philosophy : Think New Thoughts. Share Big Dreams. Do Brave Things.

 

What drives the WhyNot? forum? It’s using the word “inspiring” in “inspiring Filipino ingenuity” both as an adjective and a verb.

 

“Inspiring” as an adjective because WhyNot? embrace an open-source spirit — the online videos celebrate the great thinking and actions of Filipinos and share these with the world — Filmmaker on the Edge Quark Henares, Alternative Educator /RockEdPhilippines founder Gang Badoy, The Philippine Women’s Everest Team, Creative Guru Jim Paredes, Education Reform Champion, Fr. Jomar Legaspi, Illusionist Erik Mana, Animation Advocate Grace Dimaranan, Mr. Pagsi, Third Way Senator Kiko  Pangilinan, Dakila Collective, Performance Artist Gabe Mercado, and so on and so forth …

 

“Inspiring” as a verb because we want to do just that — inspire more Filipinos to churn out innovative ideas. With the advent of technology, the WhyNot?Forum democratizes access to great Filipino  speakers. Now, any kid in a far-flung province with access to an internet cafe can just log-on to the

website, view the videos, make fresh connections, and come up with something new.

 

 

So be inspired and inspire with us. Spread the word on http://whynotforum.multiply.com. And in so doing, help us spark a thought revolution — a nation of Filipinos asking themselves that simple yet powerful question, “Why Not?”

upcoming KolektibLearning activities

View SlideShare presentation or Upload your own.

Here are upcoming KolektibLearning Activities

GOLDMINE[d] : An Innovation Workshop to Give Birth to Your Great, Funky, Revolutionary Money-Making Idea
ALL IN! 10 Key Lessons on Resigning From Your Job and Jumping into a Wild and Crazy Entrepreneurial Life
NOW WHAT? : Practical Advice on Getting your Kickass Business Idea off the Ground
STRENGTH PSCYHOLOGY
DESIGN THINKING : A Human-Centered Approach to Innovation
 
email kolektibclasses@gmail.com if anything resonates :)